Sinar Mas believes that its business success depends on the opportunities given by the communities it operates in. Therefore, Sinar Mas acts as a responsible corporate citizen; it complies with all applicable laws and regulations and it respects the cultures of the host communities. Sinar Mas offers value to consumers through quality products and services. By improving the quality of life of the employees, Sinar Mas provides satisfactory returns to stakeholders and further strengthens its foundation to build a better future for all involved in the process.
Our vision is a balanced approach towards three pillars of sustainability; economic, environmental and social. Our business practices are based on accountability, transparency, respect for stakeholder interests and ethical behaviour at all times.