Today, Sinar Mas is a rapidly growing member of the international market place. We have developed as a global corporate citizen who believes in sound and demonstrable performance, also in relation to the environment, local communities and civil society. Our vision is a balanced approach towards the three pillars of sustainability: social, environmental and economic. Our business practices are based on accountability, transparency, respect for stakeholder interests and ethical behaviour at all times. By respecting the law of the land as well as human rights we believe to create a positive growth pattern. We want to become a leading, highly competitive and profitable business enterprise on a global level, enjoying strong loyalty of our customers – the reason for our existence.
We recognize that international trade opportunities and competition will increase with the dismantling of trade barriers. Therefore, it is imperative for us to continually upgrade our managerial skills and technological capabilities to be a respected competitor in the many fields of our ventures.
In 1938, Eka Tjipta Widjaja developed on his business from a humble beginning. He started as a small trader in Makassar, Indonesia in coconut oil and other commodities. Later on he entered into the field of producing cooking oil. During his early days, Eka Tjipta experienced various challenges, with patience and conviction he developed his business network, and most importantly, he gained support and credibility from his fellow businessmen. The initial investment of trust, not money, helped him to grow his business even in difficult times. Hard work and perseverance helped him in growing a diversified business with a multinational outlook that is now known as Sinar Mas.