Asia Pulp and Paper Products


Asia Pulp & Paper (APP) is one of the world’s leading producers of pulp, paper, and packaging headquartered in Jakarta, Indonesia. Founded in 1972, APP has grown to market its products in more than 150 countries across six continents, with an annual converting capacity of over 20 million tons. APP employs more than 30,000 people in locations around the world, including Indonesia, the USA, Singapore, Japan, and the United Kingdom

As one of the largest vertically-integrated pulp and paper producers in the world, APP is committed to delivering the best quality products to meet growing global demand. APP’s products make their way into the hands of consumers all over the world in various branded forms.

APP holds itself to the highest level of corporate social responsibility. This is achieved by ensuring that all operations have a positive impact on the social and economic welfare of the surrounding communities.

Sustainability and innovation are at the forefront of APP’s operations. The company’s vision can best be broken down into three pillars:

  • Product innovation: APP is positioned at the forefront of innovation and expertise for pulp and paper products.
  • Commitment to natural resources: APP aims to protect and reinvigorate the world’s most precious natural resources.
  • Improving lives: APP strives to advance the lives of local and global communities.

Company History

A subsidiary of Sinar Mas, APP first started as a caustic soda manufacturer in 1972. APP’s vision of a better future has guided the company through its growth and expansion over the years. APP has grown from humble beginnings to become one of the largest producers of paper, pulp, and packaging in the world.

Over the years, APP has expanded operations without losing sight of its commitment to customer satisfaction. This has enabled the company to grow its share in paper sales worldwide and broaden its presence through offices in many countries.

Today, APP continues to support sustainable growth through numerous company initiatives, including the 2012 launch of its Sustainability Roadmap. The Sustainability Roadmap sets out ten key impact areas with ambitious targets for each, including sustainable fiber sourcing, reforestation, and community empowerment.

Asia Pulp & Paper Products

APP creates valuable products that fulfill a global need using sustainable and responsible business practices. APP’s fiber technology and manufacturing innovation ensure the production of biodegradable and compostable products for every need, from bleached hardwood paper pulp to a full range of paper, tissue, packaging, and stationery. These products contribute to education, health and hygiene, and business development globally.

APP’s product offerings include:

  • Fine printing and writing paper
  • Consumer and industrial packaging products
  • Tissue paper

Sustainability Commitment

APP is committed to continually improve its environmental performance, biodiversity conservation, and protection of community rights. In order to document and track its sustainability achievements, APP launched its Sustainability Roadmap in June 2012 and its Forest Conservation Policy in February 2013.

APP’s sustainability vision is to deliver innovative products through responsible forestry practices with a low carbon impact. Its commitment to sustainability extends throughout every step of the production process.

The Sustainability Roadmap includes 10 key focuses:

  1. Sustainable fiber sourcing
  2. Reforestation
  3. Conservation and biodiversity
  4. Protection of human rights and indigenous people
  5. Community empowerment
  6. Climate change
  7. Emissions reduction
  8. Solid waste reduction
  9. Water management
  10. Employee welfare

APP’s FCP Monitoring provides up-to-date reports on efforts and achievements in sustainability, and environmental and social responsibility. APP has seen a number of achievements since launching the program, including:

  • Holding its suppliers to the highest standards of conservation and carbon stock distribution.
  • Retiring 7,000 hectares of forest that are no longer used as supply forest.
  • Improving community welfare through constructive engagement and the responsible empowerment of indigenous peoples and local communities in 280+ villages.
  • Developing and launching an Integrated Fire Management program to prevent and mitigate land and forest fires.
  • Joining the Mangrove Ecosystem Restoration Alliance (MERA) and partnering with the Martha Tilaar Group.

APP’s conservation initiatives have enabled the company to continue its commitment to:

  • People: APP supports farmers and villagers in 5 regions of Indonesia to ensure no slash and burn practices are in place.
  • Wildlife: APP contributes to the conservation and protection of key species native to Indonesia.
  • Endangered tree species: Since 2013, APP has been working with pulpwood suppliers to plant endangered tree species, such as Ramin, Balangeran, Gaharu, and Ulin.


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